Rear of the Year was a British award for celebrities who were considered to have an attractive posterior. It was created by publicity consultant Anthony Edwards in 1976. Initially, it was awarded only to women, but in 1986 the first award was made to a man and from 1997 it was awarded annually to one woman and one man. By 2015 the award was generating a level of media coverage equivalent to £4 million (US$ million) Advertising Value Equivalent. The award was organised by Rear of the Year Limited until the company was dissolved in 2021. The last contest was held in 2019.

History

Edwards initiated the award as a way to promote specific brands of jeans.

Barbara Windsor Dame Barbara Windsor (born Barbara Ann Deeks; 6 August 193710 December 2020) was an English actress, known for her roles in the ''Carry On'' films and for playing Peggy Mitchell in the BBC One soap opera, ''EastEnders''.publicity stunt In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utilize ...

. Five years later it became an annual event with

Felicity Kendal Felicity Ann Kendal (born 25 September 1946) is an English actress, working principally in television and theatre. She has appeared in numerous stage and screen roles over a more than 70-year career, but the role that brought attention to her ...

receiving the honours. The 1982 winner

Suzi Quatro Susan Kay Quatro (born June 3, 1950) is an American singer, bass guitarist, songwriter, and actress. In the 1970s, she scored a string of hit singles that found greater success in Europe and Australia than in her homeland, reaching No. 1 in th ...

commented: "I’ve been told since I was about eight or nine that I had a nice ass... So, when I won the award, I was actually quite proud." The singer

Lulu Lulu may refer to: Companies * LuLu, an early automobile manufacturer * Lulu.com, an online e-books and print self-publishing platform, distributor, and retailer * Lulu Hypermarket, a retail chain in Asia * Lululemon Athletica or simply Lulu, a C ...

, who won the 1983 award, was later asked by a journalist if she felt that she had been the subject of objectification when she won the award, and replied: 'I think you're taking this all much too seriously'. On winning the award in 1985, Lynsey de Paul quipped "I would like to thank the organisers from the heart of my bottom". In 1986, the award was presented to a man for the first time (

Michael Barrymore Michael Ciaran Parker (born 4 May 1952), known by his stage name Michael Barrymore, is an English actor, comedian and television presenter of game shows and light entertainment programmes on British television in the 1980s, 1990s and 2000s ...

) and 1991 saw Marina Ogilvy, the daughter of Princess Alexandra, became the first royal recipient. A male award was given to

Richard Fairbrass Richard Peter John Fairbrass (born 22 September 1953) is an English singer, bassist and television presenter, best known as lead singer of the pop group Right Said Fred, which achieved two hits in the early 1990s with the singles "I'm Too Sexy" a ...

in 1994 and from 1997 the male award became a regular part of the annual event. The 2002 award to

Charlotte Church Charlotte Maria Church (born Charlotte Maria Reed, 21 February 1986) is a Welsh singer-songwriter, actress, television presenter and political activist from Cardiff. Church rose to fame in childhood as a classical singer before branching i ...

attracted controversy as the winner had only recently turned 16 at the time. 2010 winner

Fiona Bruce Fiona Elizabeth Bruce (born 25 April 1964) is a British journalist, newsreader, and television presenter. She joined the BBC as a researcher for '' Panorama'' in 1989, and has since become the first female newsreader on the ''BBC News at Ten' ...

accepted the award and participated in a photoshoot, happily posing for pictures in tight jeans. However, she subsequently described the award as "the most hypocritical, ridiculous, ludicrous thing I’ve ever done." In 2014,

Carol Vorderman Carol Jean Vorderman, HonFIET (born 24 December 1960) is a Welsh media personality, best known for appearing on the game show ''Countdown'' for 26 years from 1982 until 2008, as a newspaper columnist and nominal author of educational and diet ...

became the first person to receive the award for a second time, joking: "I always suspected there were a lot of people out there who were glad to see the back of me. It now appears there were even more than I thought." The winners of the award were selected by public vote, a process that sometimes accrued popular campaigns for particular individuals. The winners were usually actors in soap operas, contestants in reality TV shows or pop stars. Edwards has described the contest as "an excellent monitor of fashions in body shape". In 2012 he declared that female rears were starting to slim down as more women took to the gym, jogging and keeping trim during that Olympic year. In 2018 he said that "the trend is towards a shapely, well-toned and, above all, proportionate rear". A number of businesses sponsored the award including manufacturers of beauty products,

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...

and Wizard Jeans. Award winners were given a commemorative plaque in the form of an engraved crystal trophy. Until 2016 the award was promoted with a winner's

photo op A photo op (sometimes written as photo opp), short for photograph opportunity (or photo opportunity), is an arranged opportunity to take a photograph of a politician, a celebrity, or a notable event.The Dorchester The Dorchester is a five-star luxury hotel on Park Lane and Deanery Street in London, to the east of Hyde Park. It is one of the world's most prestigious and expensive hotels. The Dorchester opened on 18 April 1931, and it still retains its ...

hotel in London, was attended by numerous press photographers and included a champagne reception. Some winners subsequently described ambivalent feelings about their photo ops, during which they were photographed from behind. 2007 winner

Siân Lloyd Siân Mary Lloyd (born 3 July 1958) is a Welsh television presenter and meteorologist from Maesteg. She was the United Kingdom's longest-serving female weather forecaster, having appeared on ITV Weather for 24 years, from 1990 until 2014. Bio ...

described hers as "probably the weirdest photocall I’ve attended in my life", while 2003 winner

Natasha Hamilton Natasha Maria Hamilton (born 17 July 1982) is an English singer and a member of girl group Atomic Kitten. Hamilton has so far released 19 singles and three studio albums with the band including three number one singles, their biggest being the 2 ...

said of seeing her pictures in the press: "I just didn’t like it. It seemed a little bit crass and seedy."

Winners

Recipients included: *1976 —

Barbara Windsor Dame Barbara Windsor (born Barbara Ann Deeks; 6 August 193710 December 2020) was an English actress, known for her roles in the ''Carry On'' films and for playing Peggy Mitchell in the BBC One soap opera, ''EastEnders''.Felicity Kendal Felicity Ann Kendal (born 25 September 1946) is an English actress, working principally in television and theatre. She has appeared in numerous stage and screen roles over a more than 70-year career, but the role that brought attention to her ...

*1982 —

*1983 —

*1984 —

Elaine Paige Elaine Jill Paige (née Bickerstaff; born 5 March 1948) is an English singer and actress, best known for her work in musical theatre. Raised in Barnet, Hertfordshire, Paige attended the Aida Foster Theatre School, making her first professiona ...

*1985 — Lynsey de Paul *1986 —

Anneka Rice Anne Lucinda Hartley Rice (born 4 October 1958), known professionally as Anneka Rice, is a Welsh-born television and radio presenter, broadcaster, journalist and painter. Early life and education Rice was born in Cowbridge, Glamorgan, Wale ...

and

*1987 —

Anita Dobson Anita Dobson (born 29 April 1949) is an English stage, film and television actress, and singer. She is best known for her role from 1985 to 1988 as Angie Watts in the BBC soap opera ''EastEnders''. In 1986, she reached number four in the UK Sing ...

*1988 —

Su Pollard Susan Georgina Pollard (born 7 November 1949) is an English actress and singer. Her career has spanned over 45 years; she is most famous for her role in the sitcom ''Hi-de-Hi!''. She also appeared in '' You Rang, M'Lord?'' and ''Oh, Doctor Beec ...

*1989 — No competition *1990 — No competition *1991 — Marina Ogilvy *1992 —

Ulrika Jonsson Eva Ulrika Jonsson (born 16 August 1967) is a Swedish-British television presenter and model. She became known as a TV-am weather presenter, moved on to present the ITV show ''Gladiators'', and as a team captain of the BBC Two show '' Shooting S ...

*1993 —

Sarah Lancashire Sarah-Jane Abigail Lancashire (born 10 October 1964) is an English actress from Oldham, England. She graduated from the Guildhall School of Music and Drama in 1986 and began her career in local theatre, whilst teaching drama classes at the Sal ...

*1994 —

Mandy Smith Amanda Louise Smith (born 17 July 1970) is an English former pop singer and model. She became known in the mid-1980s for her romantic relationship with, and subsequent marriage to, Rolling Stones bassist Bill Wyman, who is 33 years her senior. ...

and

*1995 — No competition *1996 —

Tracy Shaw Tracy Shaw (born 27 July 1973) is a British actress and singer. Early life Shaw was born into the hotel and pub trade, at the time when her parents ran the Talbot Hotel in Belper, Derbyshire. She attended Saint Ralph Sherwin Comprehensive Schoo ...

*1997 —

Melinda Messenger Melinda Jane Messenger (born 23 February 1971) is an English television presenter and former glamour model and Page Three girl. She presented the magazine programme ''Live from Studio Five'' and was formerly the co-presenter of the reality show ...

and

Gary Barlow Gary Barlow (born 20 January 1971) is an English singer, songwriter, record producer, and television personality. He is the lead singer of the British pop group Take That. Barlow is one of the United Kingdom's most successful songwriters, havi ...

*1998 —

Carol Smillie Carol Patricia Smillie (born 23 December 1961) is a Scottish television presenter, actress and former model. Smillie became famous as a presenter on British TV during the 1990s and early 2000s. She was best known for assisting Nicky Campbell on ...

and Frank Skinner *1999 — Denise van Outen and

Robbie Williams Robert Peter Williams (born 13 February 1974) is an English singer and songwriter. He found fame as a member of the pop group Take That from 1990 to 1995, and achieved commercial success after launching a solo career in 1996. His debut stud ...

*2000 —

Jane Danson Jane Danson (born Jane Elizabeth Dawson, 8 November 1978) is an English actress. She is known for her portrayal of Leanne Battersby in the ITV soap opera, ''Coronation Street'', between 1997 and 2000, and from 2004 onwards. Her other televisio ...

and

Graham Norton Graham William Walker (born 4 April 1963), better known by his stage name Graham Norton, is an Irish actor, author, comedian, commentator, and presenter. Well known for his work in the UK, he is a five-time BAFTA TV Award winner for his comedy ...

*2001 —

Claire Sweeney Claire Jane Sweeney (born 17 April 1971) is an English actress, singer and television personality, best known for playing the role of Lindsey Corkhill in the Channel 4 soap opera ''Brookside'' and playing the role of Roxie Hart in the musical ...

and John Altman *2002 —

and Scott Wright *2003 —

and

Ronan Keating Ronan Patrick John Keating (born 3 March 1977) is an Irish singer. He debuted in 1993 alongside Keith Duffy, Michael Graham, Shane Lynch, and Stephen Gately, as the co-lead singer (with Gately) of Irish pop group Boyzone. His solo career start ...

*2004 —

Alex Best Alex is a given name. It can refer to a shortened version of Alexander, Alexandra, Alexis. People Multiple * Alex Brown (disambiguation), multiple people * Alex Gordon (disambiguation), multiple people * Alex Harris (disambiguation), multiple ...

and

Aled Haydn Jones Aled Haydn Jones (born 9 August 1976) is a Welsh radio executive, former presenter and former radio producer. In June 2020 he was appointed head of BBC Radio 1, succeeding Ben Cooper. From 2004 until 2012 he worked on ''The Chris Moyles Show' ...

*2005 —

Nell McAndrew Tracey Jane McAndrew (born 6 November 1973), known as Nell McAndrew, is an English glamour model, TV presenter and fitness trainer. She is also an accomplished amateur athlete, with a marathon personal best time of 2:54:39. Early life McAndrew wa ...

and

Will Young William Robert Young (born 20 January 1979) is a British singer-songwriter and actor who came to prominence after winning the 2002 Pop Idol (series 1), inaugural series of the ITV (TV network), ITV talent contest ''Pop Idol'', making him the f ...

*2006 —

Javine Hylton Javine Dionne Hylton (born 27 December 1981), often known simply as Javine, is an English singer and songwriter. She represented the UK at the 2005 Eurovision Song Contest in Kyiv with "Touch My Fire". Hylton has also had a string of singles in ...

and

Ian Wright Ian Edward Wright (born 3 November 1963) is an English television and radio personality and former professional footballer. He works as a pundit for BBC Sport and ITV Sport. Wright enjoyed success with London clubs Crystal Palace and Arsenal ...

*2007 —

and

Lee Mead Lee Stephen Mead (born 14 July 1981) is an English musical theatre, television actor and occasional singer, best known for winning the title role in the 2007 West End revival of '' Joseph and the Amazing Technicolor Dreamcoat'' through the BBC T ...

*2008 —

Jennifer Ellison Jennifer Lesley Ellison (born 30 May 1983) is an English actress, former glamour model, television personality, dancer and singer. Ellison is perhaps best known for playing Emily Shadwick in the television soap opera '' Brookside'' until 2003, a ...

and

Ryan Thomas Ryan may refer to: People and fictional characters *Ryan (given name), a given name (including a list of people with the name) *Ryan (surname), a surname (including a list of people with the name) Places Australia * Division of Ryan, an elector ...

*2009 —

Rachel Stevens Rachel Lauren Stevens (born 9 April 1978) is an English singer, television personality, actress and businesswoman. She was a member of the pop group S Club 7 between 1999 and 2003. She released her solo debut studio album '' Funky Dory'' in Se ...

and

Russell Watson Russell Watson is an English tenor who has released singles and albums of both operatic-style and pop songs. He began singing as a child, and became known after performing at a working men's club. He came to attention in 1999 when he sang "God ...

*2010 —

and Ricky Whittle *2011 —

and

Anton du Beke Anthony Paul Beke (born 20 July 1966), known professionally as Anton Du Beke (), is a British ballroom dance, ballroom and Latin dancer, and television presenter, best known for being a professional dancer and later a judge on the BBC One cele ...

*2012 —

Shobna Gulati Shobna Gulati (born 7 August 1966)www.shobnagulati.co.uk
Shobna Gulati official website is an English ...

and

John Barrowman John Scot Barrowman (born 11 March 1967) is a Scottish-American actor, author, presenter, singer and comic book writer. He is known for his role as Captain Jack Harkness in '' Doctor Who'' and ''Torchwood'', and as Malcolm Merlyn in the Arrow ...

*2013 —

Flavia Cacace Flavia Cacace-Mistry born 1980 is an Italian British professional dancer. Her professional dance partner is Vincent Simone (they are branded when performing together as 'Vincent and Flavia'), and for ten years both partners appeared on the BBC's ...

and

Vincent Simone Vincent Simone (born 15 March 1979) is an Italian professional dancer, who has appeared as a professional dancer on '' Strictly Come Dancing'' from 2006 until 2012. He moved to Guildford, Surrey, United Kingdom when he was 17. Simone and prof ...

*2014 —

and

Olly Murs Oliver Stanley Murs (born 14 May 1984) is an English singer, songwriter, and television presenter. He was runner-up on the sixth series of ''The X Factor'' in 2009 and was subsequently signed to RCA Records and Sony Music in the United Kingdom, ...

*2015 —

Kym Marsh Kimberley Gail Ratcliff (''née'' Marsh, previously Ryder and Lomas; born 13 June 1976) is an English actress, television presenter and singer. In 2001, she won a place in the band Hear'Say as a result of appearing on the reality television ser ...

and

Daniel Radcliffe Daniel Jacob Radcliffe (born 23 July 1989) is an English actor. He rose to fame at age twelve, when he began portraying Harry Potter in the film series of the same name; and has held various other film and theatre roles. Over his career, Rad ...

*2016 —

Jennifer Metcalfe Jennifer Joanne Metcalfe (born 4 September 1983) is an English actress. She is best known for her roles of Jade Nicholls in Emmerdale and Mercedes McQueen in the Channel 4 soap opera ''Hollyoaks'', which she has appeared in since 2006. Her port ...

and

Tom Hiddleston Thomas William Hiddleston (born 9 February 1981) is an English actor. He gained international fame portraying Loki in the Marvel Cinematic Universe (MCU), starting with ''Thor'' in 2011 and most recently in the Disney+ series ''Loki'' in 2021 ...

*2017 —

Rachel Riley Rachel Annabelle Riley (born 11 January 1986) is a British television presenter. She co-presents the Channel 4 daytime puzzle show ''Countdown'' and its comedy spin-off '' 8 Out of 10 Cats Does Countdown''. She is a mathematics graduate. Her t ...

and

Idris Elba Idrissa Akuna Elba (; born 6 September 1972) is an English actor.

*2018 —

Michelle Keegan Michelle Elizabeth Keegan (born 3 June 1987) is an English actress, known for her roles as Tina McIntyre in the ITV soap opera ''Coronation Street'' and Sergeant Georgie Lane in the BBC drama series '' Our Girl''. Keegan also starred as Tra ...

and

Aidan Turner Aidan Turner (born 19 June 1983) is an Irish actor. He played the roles of Ross Poldark in the 2015–2019 BBC adaptation of ''The Poldark Novels'' by Winston Graham, Dante Gabriel Rossetti in ''Desperate Romantics'', Ruairí McGowan in '' Th ...

*2019 —

Amanda Holden Amanda Louise Holden (born 16 February 1971) is an English actress, media personality, and singer. Since 2007, she has been a judge on the television talent show competition ''Britain's Got Talent'' on ITV. She also co-hosts the ''Heart Brea ...

and

Andy Murray Sir Andrew Barron Murray (born 15 May 1987) is a British professional tennis player from Scotland. He was ranked world No. 1 by the Association of Tennis Professionals (ATP) for 41 weeks, and finished as the year-end No. 1 in 2016. Murray h ...

Similar contests

* In 2013, a

University of Cambridge , mottoeng = Literal: From here, light and sacred draughts. Non literal: From this place, we gain enlightenment and precious knowledge. , established = , other_name = The Chancellor, Masters and Schola ...

newspaper held its own version of the award in which the contestants were naked. *

Miss Bumbum Miss Bumbum is an annual beauty pageant held in Brazil to reward the owner of the best buttocks in the country. Created by journalist and entrepreneur Cacau Oliver, the competition has 27 contestants, each of whom represents one of the country's ...

is an annual contest in Brazil to choose the best female buttocks in the country.

References

External links

Official website
{{DEFAULTSORT:Rear Of The Year 1976 establishments in the United Kingdom Awards established in 1976 British awards Annual events in the United Kingdom Buttocks